
Situation: How do you use your website for business to business communication?
Creative Tool: Customer Specifics
We developed a website that talks directly to Arndt & Herman customers. It has all the information needed to educate the customers and be confident about Arndt & Herman products. We see many people over think their website. Just go talk to your customer. Just go do it.
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Situation: Is your website the best that it can be?
Creative Tool: Website Developments
That can be a tough question with a tougher answer. Avonni Windows wanted a website to reinforce its Communications Promise of Pure Strength and Beauty. ZANZICO created a site that included elegant design and all of the tools that consumer’s desire. The creative design amplified the company’s brand. The site also offered tools such as a window and door designer and a photo gallery. Finally, the site includes an architect library where technical details of the product lines can be accessed at any time.

Situation: How do you communicate the creativity?
Creative Tool: Website Developments
Thanks to the teamwork of Crown Heritage and ZANZICO we were able to win seven prestigious homebuilding industry marketing awards in 2007 with creative communications.
Hanley Wood has awarded Crown Heritage seven awards with the most prestigious being the Best Design in the class. This is versus all homebuilding companies.
We believe you communicate creativity by teamwork.
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Situation: How do you explain what you are passionate about?
Creative Tool: Website Developments
We developed a website that communicated directly to the individuals who love wood. Mouldings are a complicated industry with a strong and complex supply chain. So to communicate to this market we emphasized what we are passionate about. Consumers now know who EastCoast Mouldings is and continue developing and expanding their distribution area.

Situation: How do you serve up your unique product?
Creative Tool: Website Developments
We believe that creative communications is about serving up products in different ways. In this example we worked with Huber Engineered Wood to develop flash animation that brought clarity to their product. By showing how products come together it brought clarity to their communication, and as we know clarity in communication will increase sales.