All of the exposure, none of the hassle.
Draw in your fans, and find out who they are with an online contest. The ZANZICO Agency understands that sports enthusiasts provide a receptive audience for many promotional programs. When you sponsor an online sweetstakes, fans sit up and notice, and appreciate your efforts to reward the fan base to which they are loyal. As they search for the prize offerings, their eyes will pass over your logo.
The ZANZICO Agency will help you harness this medium as a way to directly communicate with a receptive audience while gathering valuable information. Sports fans like to give opinions, and we'll help you provide a place where they can make their voices heard. Then, we can use the fans' information to help you develop the perfect, complementary marketing campaign.
An interactive example of a promotional game.
When Chrysler partnered with the Carolina Panthers NFL team, they enlisted The ZANZICO Agency to build an interactive promotional campaign. We designed a dvd that was distributed to Panthers fans and included games and chances to win tickets and other prizes.
The package also included a screensaver that would change depending on what Chrysler and the Panthers wanted it to say. Fans who registered to use the screensaver then were entered into a database for other special promotions that Chrysler sent out regularly.
- See more on the project here: Screensaver summary | PDF
- DVD Summary | PDF
Another example of online promotions.
- Marriott Vacation Club Promotion: PDF
