Lead the conversation.
Building and maintaining working relationships with members of the media is one of the crucial aspects of telling your story to the public. Sports teams and members of those teams often are the subject of much publicity, and The ZANZICO Agency understands how to ensure that the right angle is portrayed.
If you really want to lead the direction of media coverage, you have to be on top of things. We'll help you plan ahead so you can put out press releases before reporters come asking, and in doing so ensure that the facts are straight and the angle is positive. The ZANZICO Agency also is constantly on the lookout for a potential story that would lead to favorable news coverage.
We work as the intermediary between our clients and the media, and help facilitate the flow of information and ideas. Our goal is to secure favorable and factual coverage in a variety of media outlets that reach your audience. We cultivate the best editor and publisher contacts, we write persuasive and engaging story pitches, and we contact the right people to get your story published.
An example of a media resource.
The banner on this page shows one way that we've worked with our clients to put their message out to clients. Richard Petty Motorsports wanted a secure, reliable way to provide time-sensitive press releases and materials to members of the media. The ZANZICO Agency created a comprehensive, online media database that allowed the press to login and access information for their stories.
We worked with their team to create weekly internet updates and provided an easy way for them to control communications with the sports media.
The ZANZICO Agency also has worked with clients who prefer to send their releases directly to members of the media, and we have the technology necessary to perform this method, as well.
