
Situation: How does one sell a tangible product in a virtual world?
Creative Tool: 3D Product Rendering
EastCoast Mouldings manufactures numerous products including: baseboards, chair rails, and crown mouldings. On the website, they wanted to communicate their Communications Promise by showcasing their products, but realized flat, two-dimensional images wouldn’t convey the beauty or potential uses of their product. ZANZICO rendered three-dimensional views and built a creative interface to communicate their entire product line. Now, online users can look at the product from 360 degrees. It’s the closest thing to actually holding it in their hand.