Situation: How do you “virtually” give away a house?
Creative Tool: Online Sweepstakes
R-Anell is a builder of modular homes. They feel that they build top quality, beautiful modular homes and wanted to tell more people about their company. ZANZICO created an online sweepstakes to help them meet their needs. R-Anell teamed with Cheerwine, a large local soft drink company, to promote the home giveaway, ZANZICO created an online sweepstakes tool that allowed people to enter the contest online. It also managed the database of prospects and the drawing of the winners. The online entry form even served as a promotional tool by offering photos and floorplans of the prize home.
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