Situation: How do you put variable pricing on the internet?
Creative Tool: Online Applications
Tilson Homes has different pricing based on geographical location or other intangible cost. How can a builder determine cost for a consumer when they are building their home through online interactive plans? Easy. You develop a database of information based on the interactive plans and you serve up the information to consumers. Everyone wants to know the price. So let them know the details.
See the Tilson Homes online plans and pricing
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