Interactive Game

RSM McGladrey

Situation: How can you entertain someone while communicating your message?

Creative Tool: Interactive Game

RSM McGladrey wanted to tell potential clients about its employer benefit plan services. To introduce users to the site and encourage further interaction, ZANZICO created a game on the front page of the website. Users try to answer a series of benefit questions while “walking the tightrope”. All of the questions reinforce the benefit services RSM McGladrey is offering on the site. It’s fun and informative at the same time.