Situation: What is the best way to demonstrate a complex task?
Creative Tool: Installation Videos
As part of their Communications Promise of design and craftsmanship, Crown Heritage Stair Parts invented a revolutionary installation system called EasAlign. While the system builds beautiful staircases, it is difficult to explain the installation process in words alone. ZANZICO created Flash animations and live-action videos to demonstrate the EasAlign process. The resulting video was distributed on DVD and posted on the Crown Heritage website.
See the Crown Heritage - EasAlign Installation Video
See the Crown Heritage - Crown System Video
See more of our videos in the Media Gallery
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