Consumer Promotions

Carolina Panthers

Situation: How do you fit a 300 pound linebacker in a CD?

Creative Tool: Consumer Promotions

As part of the Carolina Panthers creative campaign to promote the team, ZANZICO created an interactive CD-ROM. The multimedia piece allowed fans to watch video of the Panthers highlights, and learn more about the players, coaches and cheerleaders. The promotion solidified the Panther’s Communication Promise of providing an exciting, entertaining and plush sporting experience.