
Situation: When is a logo more than a logo?
Creative Tool: Brand Animation
Jeep has solidified its Communications Promise as a manufacturer of vehicles for adventure. The Jeep logo is easily recognized and related to the company. ZANZICO was approached to help with Jeep’s creative campaign by adding to the established logo. The creative artists at ZANZICO created animation to display the logo and to tie Jeep in as a partner with the Carolina Panthers football team. The result was a logo, a message, and – dare we say – entertainment.