About The ZANZICO Agency

Embracing technology and unlocking success for our clients.

When we formed The ZANZICO Agency in 2000, we knew that embracing technology would be the key to unlocking success for both ourselves and our clients. And the journey that ensued has been a fun one.

As you can see highlighted on this site, we have had our hands in just about all forms of communication. We have been fortunate to work with many exceptional people and exciting companies, and have grown as a result.

At the core of our team is a president from PepsiCo, a creative director from Johannesburg, South Africa, and an interactive director from Disney. We have a diverse background that works well with the demands of today's communication. You can read more about each of us further down this page.

Our hope is that you take the time to review our work and what we've done for our clients,  and give us a call. We're here to help.

Our methodology communicates ideas into profits.

The ZANZICO Agency has developed its own methodology for communicating our clients' messages in today's world. We believe this process shortens the distance between idea generation and increased profitability by creating a consistent, emotional link between the client and consumer.

We zero in on what we call a brand or product's “Unique Promise of Value.” Simply put, the Unique Promise of Value generates profits by highlighting the core values on which your company thrives.

Reaching and affecting a target audience in today’s marketplace is not easy. It requires complex communication strategies involving multiple forms of media in a combination that matches your story and budget. But the Unique Promise of Value and the principles and processes it embodies provides us with the methodology that leads to successful results every time.

Click here to read more about the Unique Promise of Value process.

The ZANZICO Agency's directors are:

Kel Smith - President

As a graduate of the University of Missouri, Kel Smith began his career with General Electric in Kansas City, Missouri, where he received awards in sales and distribution. In 1982, he began working for PepsiCo in various executive marketing and operational positions. Kel's first responsibility was helping launch the Pepsi Challenge. In 2000, Kel became the founding partner of The ZANZICO Agency.

His 31 years of experience include national brand strategy, media and creative development, distribution/sales responsibilities and national account management. The ability to take creative development to sales and distribution provided an excellent background to begin The ZANZICO Agency.

John Maskell - Creative Director

From Johannesburg, South Africa, John Maskell has more than 26 years of creative and business experience. John has worked as a creative director with international agencies such as Campbell-Ewald, Ammirati: Lintas, Partnership, Grey Advertising and Bozell Worldwide.

John has experieince working on global and international brands in broadcast media, print, web design, direct mail and retail campaigns for such companies as Chrysler, Jeep, Opel, Yamaha, Unilever, Johnson & Johnson and Elida Ponds.

Jim Henderson - Interactive Director

As a graduate from the University of Colorado, Jim has acquired 16 years of professional experience relating to computer development and design, audio and video production, SQL database administration, multi-language programming and project management.

Jim has created multimedia applications for NASA, Disney, GE, Honda, Verizon, Sprint, MassMutual, AOL and Merck.