Present your message without a large media buy.
Traditional television advertising and programming still offer excellent opportunities for mass brand building, product and sales announcements. However, television carries with it high expenses, unmeasurable results and wasted coverage on uninterested audiences.
What are Web Commercials?
Web commercials are advertising messages just like any commercial you see on TV. What separates the two is the interaction factor by the audience. Web commercials should be thought of as an extension of a national campaign. Where a TV commercial takes a passive role, web commercials are interactive and the users are actively deciding to continue further or abandon the experience. Web users are much different than TV. TV is limited to what the user is able to see at a specific time as dictated by the networks. The web is a user directed medium. The user will choose to watch, continue, move on or start over.
Why do you need Web Commercials?
The spots that you create are under your control. There is more freedom to craft a message that you know your audience is looking for. You are allowing people to investigate the topics they want to know more about. Don't look at web commercials the same way as TV. The execution and action that you want people to take is more personal with the web. Don't expect users to sit through a 30 or 60 second TV spot while visiting your website.
At this point your companywebsite.com becomes your own valuable media portal for your brand's web commercial or someone else's commercial, giving you the ability to grow market share and profitablity.
What we will do.
We will help determine what message that you want to communicate and the most effective way to deliver that message. We then handle every detail of the production, from script, to asset gathering, to post production. Finally, we will recommend the best way to distribute your web commercial, so that it reaches the maximum amount of potential, qualified customers.
