Stand out in the crowd.
Trade shows are one place where it's ok to brag. The ZANZICO Agency helps our clients showcase their latest innovations, products and developments with style.
A trade show is your opportunity to interact with potential customers who are there to hear about the products in your industry. They are a great place for a company to debut new products that have been developed over the last year and see how customers react.
We help our clients design trade show displays and materials that will build brand awareness, increase customer leads and improve current customer relations. With the right focus, your products will garner media coverage and generate excitement.
Take the spotlight.
The ZANZICO Agency works with many clients that regularly participate in trade shows within their industries. We'll handle the Public Relations for event planning, media relations and product spotlights. While you focus on getting new customers and selling products, leave the critical trade show planning details to us.
The debut of a new product line.
When Avonni Windows and Doors launched a new line of products in 2007, The ZANZICO Agency recommended a full campaign across multiple channels.
One area in which we focused in on was the design of a new trademark that would be featured prominently as the product made its debut at a trade show. We also designed the company's kiosks and booths for the trade show, handled targed public relations, and created brochues and other materials that were distributed at the show.
To supplement the trade show, we also created magazine ads and a full interactive web site with a window-builder application and architect library full of downloadable CAD files.
All aspects of the campaign focused on showcasing the windows' strength and beauty, and the results created an immediate brand awareness in the homebuilding industry.
The campaign also drew acclaim from our client's peers in the homebuilding industry, winning a 2007 Crystal Achievement Award for Most Innovative Marketing Program.
You can view several aspects of the campaign through the links below:
