As an advertising agency with an integrated mindset, The ZANZICO Agency's team is constantly generating ideas for projects of all scopes and sizes. Although we're not a consulting agency, we oftentimes work with clients as they roll out special projects such as new patents or customized growth strategies.
We help clients identify their markets, and guide them through strategies that will best reach the target consumer group. Other times, a company has to strengthen itself internally before it can grow toward reaching external audiences. We have worked with our clients to analyze their own assets, net worth or internal structure. Our goal in these cases it to help an organization determine and achieve its next step in development.
The photo at the top of this page illustrates a special project The ZANZICO Agency executed for two of our clients - Crown Heritage Stair Parts and Lowe's Home Improvement. After developing and launching a patented system for aligning stair balusters, Crown Heritage began supplying the products to Lowe's.
Crown Heritage asked us to develop a catalog and special order form that customers could use while at Lowe's to order additional parts. The catalog explained how the system works, met requirements of both Crown Heritage and Lowe's, and also included a Spanish translation.
The resulting literature allowed Crown Heritage to reach and appeal to a much larger audience of people shopping at Lowe's.