Utilize the power of RSS and a highly targeted audience.
RSS (Rich Site Summary or Really Simple Syndication) is an emerging technology that already is changing the way people use the internet. When harnessed correctly, it also is another way to deliver your message to a specifically targeted audience.
RSS is a way for web sites to share lists of their current articles, as well as aggregate articles from other external web sites. People who are interested in a given topic can subscribe to an RSS feed that will automatically deliver to them articles posted in the feed URL. Feeds also are often used to deliver content such as podcasts or other multimedia programmin, or users can create a feed that delivers any new entries to a particular search engine result.
The power of RSS is that users no longer have to go out to find information; they can have it automatically delivered to them, as it is generated, via e-mail or an RSS feed application, such as Google Reader.
RSS is yet another way that users are dictating what content they will see, and how they will receive messages.A captive audience listens.
The ZANZICO Agency works with our clients to harness the power of RSS feeds as another way to reach the target audience. Your brand can partner up with specific topics for content, so that your message will go to the same individuals who requested information about that topic. Since users subscribe to the content before they receive it, this method ensures that you are reaching a captive audience that is interested in your message.
All of the feeds to which a person has subscribed can be tracked and personalized for them. There is no spam and, therefore, no spam filter. RSS always gets into your end user's inbox.
Use RSS to track who's talking about your company.
The ZANZICO Agency also offers another RSS-based service that will track any comments made about you or your company or product on the internet. We can create an RSS feed that alerts us when anything is written about your company in an online message.
We'll keep track of those comments, thus allowing you to improve customer satisfaction and also address any unwanted comments on the web. We'll keep you informed with regular reports based on this valuable information.
