Integrated Marketing gives you consistent messages for a smaller investment.
Integrated marketing means that we don't specialize in any one aspect of communicating over another. We do it all, and we do it all well.
The number of channels in which you can communicate today can be dizzying to ponder. We'll create a personalized, integrated marketing plan through which you will reach different segments of your audience with consistent messages, and in the process forge a strong brand-consumer relationship. We will utilize the right combination of media for your goals and budget.
An integrated approach builds upon itself to encourage greater results than any one form of communications alone. A print ad can be supported by TV and web promotions. In-store materials and other collateral supplement web, TV and print. Each is just one piece of a larger puzzle.
And here's the best part. Our integrated marketing approach means coordinating our resources. You will see maximum profits at a minimum cost.
A look at one of our past award-winning integrated marketing plans.
When Avonni Windows and Doors launched a new line of products in 2007, The ZANZICO Agency recommended a full campaign across multiple channels.
We began with designing the new brand's trademark, and continued with magazine ads, brochures, kiosk and booth design, targeted public relations and a full interactive web site with a window-builder application and architect library full of downloadable CAD files.
All aspects of the campaign focused on showcasing the windows' strength and beauty, and the results created an immediate brand awareness in the homebuilding industry.
The campaign also drew acclaim from our client's peers in the homebuilding industry, winning a 2007 Crystal Achievement Award for Most Innovative Marketing Program.
You can view several aspects of the campaign through the links below:
