We turn environmental awareness into a selling point.
Our environmentally focused clients are proud of their green products. The trick is to excite their consumer base so they are, too.
Our clients who produce green products or services want to showcase them to the world. We work with green manufacturers and dealers to ensure that the advertising process supports and enhances their environmental practices. And our methods work - The ZANZICO Agency has won numerous awards for green building campaigns, including a 2010 award with the National Association of Home Builders.
Did you know that the Energy Star label now includes thousands of items in more than 40 product categories such as light bulbs, phones and clothes washers? Clearly, large segments of people are interested in going green; but some customers also buy green products for their other benefits.
Beyond their environmental aspects, these products also can save consumers money over time by reducing electric or water bills; green cleaning products oftentimes are safer to use around children and pets; and organic foods may be healthier for families. We think it is important to showcase the green aspects of products while also promoting their other benefits. We want to reach as many potential customers as possible.
An example of showcasing green practices.
Our client Huber Engineered Woods wanted to highlight their sustainable growth practices in an industry that relies on trees. When we were asked to build Huber's website, we wanted to showcase the company's programs to preserve and protect the environment.
The site now explains in simple language how the company promotes reforestation and uses small, quick-growing trees that can be replenished quickly and naturally. The site ensures customers that by using Huber products, they can build a greener home.
More green campaigns we have undertaken:
