Sending the right message to the right customer the right way.
An on-target marketing campaign designed to reach exactly the right audience can be the difference that makes a sale. A direct marketing plan will enhance your brand's identity with current customers and attract new customers while also learning about who your customers are and what they want from you.
We want our clients to reach their audience in a variety of mediums, even when executing a targeted campaign through direct marketing. Direct mail, for example, is an integral aspect of reaching that specific target audience, but it's only one small part of the larger plan. Technology now allows us also to go directly to the audience via online, mobile, video, eNewsletter and point-of-sale communications.
As always, our goal is to communicate your ideas to profits -- and we'll track all the information back to its source so we can let you know which of your efforts is having the greatest impact.
A national direct campaign that saw results.
When Lowe's Home Improvement wanted to increase the sale of grills and outdoor cooking appliances, they trusted ZANZICO to initiate a nationwide campaign. We developed and implemented an integrated campaign that included direct mail targeted at specific demographics across the country. Our plan worked, and Lowe's saw an increase in sales.
More examples of direct marketing initiatives:
