Unify your message across all media.
Consistency in your communcations message helps ensure that customers recognize your brand, no matter what the medium. The most universally recognized marketing strategy that helps thread a common topic throughout all communications is known as a creative campaign.
Most successful brands utilize creative campaigns with a central message. Think of the Coca-Cola polar bears, the Energizer Bunny or the Geico Gecko -- each of these mascots served as a vehicle for promoting one unified message.
A creative campaign in homebuilding.
When modular homebuilders Nationwide Homes needed a fresh approach to their marketing strategy, they enlisted The ZANZICO Agency for an overhaul. We developed a new campaign based around our mutual vision of the company as providing homes "custom made easy."
This thread became the unifying factor for the campaign, and what we like to call the Unique Promise of Value. Based on this one common message, we created corporate sales and creative adversiting initiatives, including website development.
View the building blocks that captured 'Custom Made Easy'
- Nationwide Homes website: link
