Take control of your identity with a blog.
Blogs (web logs) are an increasingly popular way for companies to interact with their customers, strengthen their brand identity and promote sales. The ZANZICO Agency helps clients get their blogs started, and in the process take control of their image, instead of allowing the outside world to shape it.
Blogs provide a great way to communicate to your audience, without the risk of them getting lost in a series of websites and pages that may not be reputable. Blogs are themed websites - often an extension of a company's already existing web presence - that are updated frequently. Updates (or posts) are written by the author, sometimes several times a day, and visitors may leave comments.
Through blogs, our clients stop talking at customers, and start talking with them in real time. Blogs are now used by small companies and large companies — such companies as Burger King, Cannondale, Bacardi, IBM, Microsoft, Macromedia, Nike, McDonalds, Amazon and Maytag. Blogs carry credibility and powerful word-of-mouth advertising, encouraging readers to talk with others about your company, service or product. They are at the heart of internet buzz marketing.
Guide positive discussions about your brand.
Through the ZANZICO Agency's blog management services, we enable you to post, edit and review messages that are uploaded daily. The blog provides you with a portal to start a discussion with your audience that is otherwise unavailable. Managing the blog is simple and will provide you a new channel to communicate with your consumers.
We are able to set up a blog that is stylized to your brand's image. The set-up is a one-time, quick operation. And after that, we can give you suggestions on what topics to post, or even write the posts for you.
An example of image strengthening through blogging.
The image above references a blog we created for New York-based make-up artist, Macey Long. As a fashion professional who wanted to strengthen her image, we created for her a blog and provided the tools she needed to update it on her own with make-up tips, trends and hot topics tailored to match her audience's interests and also promote her make-up services.
- See the blog here: Link
